Marketing to Financial Advisors

Do Financial Advisors Read YOUR Newsletter?

Every week I get numerous inquiries from financial advisors interested in using SELECT newsletters. I always ask how they heard about us, because we do not advertise directly to the financial community. To a person, each and every one of them has received the newsletter from one of our attorney clients, and had to do some detective work in order to find us. Frequently, they called the attorney to ask.

Yesterday, I got two such inquiries. One was from a financial advisor in Bellevue, WA. I did not have to ask how he heard of us, because this was his opening statement:

"I receive the Pocket Watch newsletter every month from the law firm of Brislawn-Lofton. I just think it is excellent. I read it from front to back every time I get it."

(I thought for a moment that he was just calling to give us a compliment, but he continued)...

"I got to thinking that this is one of the best marketing tools I have seen -- and that if I read it every month, maybe my own clients would read it, too. Do you have a newsletter I can send to my clients?"

Fortunately, with the new SELECT design options, we can create a newsletter that is fully customized to his practice and completely different from the one used by the law firm of Brislawn-Lofton.

But more to the point for you is why do so many financial advisors go to so much effort to find us?

The attorneys who send SELECT newsletters make lasting impressions on high-net-worth financial advisors!

SELECT newsletters never look like a "canned" message. We provide the resources, but the final product is YOUR newsletter. Produced consistently, affordably and EASILY -- every month. We can even handle the addressing and mailing.

For a FREE samples packet, including pricing, visit our website: http://www.estateplanningpartners.com/select.htm

Now it's time for YOU to make a lasting impression with high-net-worth financial advisors