Gain A High-End Market Position

Another High-End Branding Solution with SELECT® Newsletters!

“Market Positioning” is a popular phrase tossed around by marketing gurus. Unfortunately it is seldom defined and is frequently misunderstood. Market Position may be defined as your “Brand Identity,” or how consumers PERCEIVE your firm. Whether you know it or not, whether you like it or not, you “hold” a position in your marketplace. You may be surprised to learn that your actual brand identity is not at all what you had hoped.

Market Positioning, on the other hand, refers to the process of defining how you wish to be perceived (your brand identity) and implementing a plan to influence market perceptions accordingly. One of the tell-tale signs of improper market positioning is the unqualified or inappropriate lead. If you consistently receive inquiries from prospective clients who do not fit your firm’s ideal profile, chances are you have a market positioning error.

Keating Law has an excellent positioning strategy in place, as reflected in their contemporary, upscale logo. Working from this concept, we created a custom mast head for their SELECT® newsletter and a color palette to match. The design costs for this unique solution (based on their own logo) totaled just $265. As an added benefit, the new design also can be translated to an online presence through e-newsletters (click here for more info) and a custom website!

Click here to request a FREE sample SELECT® newsletter.

To preview a printed copy of Tom Keating's newsletter, send an e-mail request to info@estateplanningpartners.com, or call James, VP of Sales, toll-free at 1-877-352-2021.