Integrity Marketing

Save Up To $1,000 on Brochure Library TODAY

Dear Friends,

Just a reminder that our deep-discount promotion on our complete library of brochures will end today, June 25th. Through close of business today, you can save $500 on the standard library or $1,000 on the SELECT library, which incorporates your firm's logo, color scheme and branding into the brochure design to make them truly your own. (Both libraries include personalization with your name, contact information, and up to 150-word personal message.)

We are offering this deep discount on the entire library because we want to get you to start thinking about targeting your marketing messages to MEET CLIENT NEEDS. The power of this library of titles is not in printing 15,000 of one topic and mailing them to a list. The power is in your ability to key on specific issues of importance to your clients, prospects and referral sources. When you are asked to speak to a group, or to an individual, and you can easily and affordably tailor your message to meet specific needs, then your marketing is powerfully effective. When you purchase the library, you ensure that you will be ready to take advantage of opportunities at a moment's notice. And because your "inventory" resides on a CD or in a sub-folder on your hard drive, you are not wasting office space for storage, you don't have to worry about brochures getting dusty, dog-eared or out-of-date, and you won't pay exorbitant shipping fees. This marketing approach just makes sense, and through Monday, it makes really good dollars, too!

If you are looking for one single marketing support investment that will help you close more clients, more quickly and for greater profits, this is it. And NOW is the time to purchase, while you can squeeze the greatest returns out of your marketing dollars!

Here is what one client had to say about his recent purchase:

Jennifer,
I just did a "talk" to a group of business people this morning and handed out "Business Owner Blues" and "Common Estate Blunders." It was nice to have something other than my card to leave behind and they went over well. I printed those pamphlets on my desktop color laser printer and they reproduced quite well. I did about 50 of each. One thing I did notice is that the paper one uses makes a big difference. I used a 28-lb stock which is a little heaver than the 20 or 24 lb we usually use. I think you could go even heavier and get a better looking pamphlet right from your own printer.

Here is the list of titles included in the library, and a summary of each (to view a sample online, simply click on the title).

1. BLENDED FAMILY BASICS
   If you are a blended family member, then you are in good company. Blended families now outnumber traditional nuclear families. And the number is likely to grow, based on current divorce statistics and trends.
2. BUSINESS OWNER BLUES
   Being a business owner today is both rewarding and challenging, especially if your business is a family business. For business owners facing the unique challenge of transferring ownership of the family business upon retirement, disability or death, a properly funded Buy-Sell Agreement may be the key to survival.
3. COMMON ESTATE BLUNDERS
   Proper estate planning is not just for the rich and famous. Surprisingly, however, that is a common misconception. Every adult American has an estate worth planning, regardless of their net worth. 
4. ELDER LAW 101
   Good news, bad news.
   The good news is that Americans are living longer than ever. The bad news is that we eventually wear out physically, mentally or both. It is a classic Catch-22.
5. ESTATE PLANNING 101
   Unfortunately, confusion and myth abound when it comes to "estate planning." Perhaps that is why so few people actually get around to making such plans at all.
6. PLANNING FOR MINOR CHILDREN
   It is an unfortunate fact of life: airplanes plummet, trains derail, ships sink and automobiles crash. Sometimes there are survivors, sometimes there are no survivors. What is left when a tragedy claims both parents of minor children? Orphans and assets.
7. QRP TAX TRAPS
   Qualified Retirement Plans (QRPs) present some of the most complicated tax and non-tax planning challenges of any asset in an estate, especially for married couples. The failure to make proper Life & Estate Plans for your QRP can unnecessarily enrich the IRS and disinherit loved ones.
8. SUCCESSFUL CONCLUSIONS
   Estate Planning is a Lifetime Process, not a one-time event. Though estate administration is the final stage in the process, a successful conclusion is dependent on proper completion of each of the preceding stages.
9. VOLUNTARY PHILANTHROPY
   Many taxpaying Americans are involuntary philanthropists because they fail to maximize the tax incentives available under the Internal Revenue Code to become voluntary philanthropists in support of the charities of their own choosing.
10. WOMEN & THE LAW 
    Traditionally, women have been the nurturers in our society. This is especially true in the context of family relationships. Depending on how family is defined for her, a woman may care for a husband, children, pets, parents or even in-laws. Amidst all of her caring for others, however, too many women overlook important legal and financial matters.
11. Pet Trusts 101 
    Do any of your friends have feathers, fins or fur? What would happen to them if you were no longer around? Although it cannot replace you, a Pet Trust can provide your friends with love and care for the rest of their lives.

SPECIAL PROMOTIONAL PRICING
NOW THROUGH JUNE 25, 2007 ONLY! All 11 titles for $995 total (set up fee is waived during this promotion, but after your purchase, you will be directed to an online form to submit your personalization. You can preview that form here.]

 

Click Here for complete list of titles, samples and ordering information.

This $995 special pricing applies to our standard library of personalized brochures. However, we are ALSO offering a special introductory price through June 25th on the new SELECT brochure library, which incorporates your firm branding into the design of each brochure.

Now you can customize your brochure library to reinforce your firm's Brand using your logo and color scheme. Your SELECT brochures can now coordinate with your firm's website and SELECT newsletter for a truly professional -- and powerful -- marketing statement.

Special Introductory Pricing SAVE $1,000 NOW through June 25, 2007 on the complete 11-Title Library!

Order THE COMPLETE LIBRARY, fully customized, for only $1,220!

Click Here for complete list of titles, samples and ordering information.

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Savvy Marketers Practice Nichecraft

Differentiating yourself in the marketplace is a challenge every estate attorney faces. One that is becoming increasingly vital to your future financial health. And estate attorneys are not the only ones facing this challenge.

Last week, Advertising Age, the leading journal for marketers & advertising professionals, addressed the growing necessity of carefully targeted messages in an article entitled, Today's Niche Marketing is All About Narrow, Not Small. They say the market is mandating messages that appeal to consumers' self-interests: "The evolution of our mature marketplace, along with the technology that allows consumers to be in control, has created a seismic shift from one-size-fits-all mass markets to millions of markets of self-interest." (June 4, 2007)

The key concept for us to take from that statement is the idea of Markets of Self-Interest.

How does this concept apply to marketing your estate planning practice?
Your marketing messages MUST focus on the unique needs and interests of your clients -- or your "target audience". In simple terms, it's no longer enough to tell prospective clients or referral sources about yourself. This is "me, too" marketing -- weak and ineffective. Powerful marketing is relevant to the needs, wants and desires of the audience. Remember, clients do not want revocable living trusts, skilled or even caring attorneys; they do not even want a "comprehensive" estate plan.

Clients want to have their unique needs addressed, their unique problems solved.

Which is why your marketing message should be targeted to UNIQUE CLIENT NEEDS.

This strategy of narrowly targeting your message is not a new one, but, as Advertising Age points out, "today, technology encourages and enables it. Marketers are ... able to micro-target messages and interactively engage consumers with a whole new level of intimacy and frequency."

Yes, technology is the engine that powers micro-targeted messages. Digital technology to be precise. Now you can have an entire library of personalized brochures, targeting unique client needs, digitally stored and ready to print-on-demand. With this library, you will be ready to address almost any estate planning issue, target your message to prospective clients and professional advisors -- and never have to worry about printing and storing hundreds of brochures in your office again.

These brochures fold to fit into a standard #10 business envelope.

Consider this scenario. An advisor calls to refer a prospective new client to your office. Let's say the prospective client is a business owner. "Me, too" marketing involves mailing a welcoming letter, a map to the office, perhaps your client questionnaire, and maybe a firm brochure. Niche marketing, however, differentiates your firm by addressing the client's needs -- right from the start. Print one copy of "Business Owner Blues," which addresses the unique estate planning challenges of business owners. In addition to talking directly to your prospective client's needs, your brochure is personalized with

• Your name,
• Full color photo or logo,
• Contact information,
• 4-line mission statement, and
• Personal message of up to 150 words.

What does Advertising Age say about the effectiveness of this niche approach?

Offerings that resonate with the target ... create a loyal customer base with all the benefits: more predictable revenue streams, lifetime value and word-of-mouth advocacy on your behalf (read: referrals).

Wow! Talk about power! Your message resonates with your prospective client because it focuses on THEM, their needs, wants and desires ... NOT on your firm's capabilities, and NOT on documents. At this point in the marketing cycle, they don't need to understand a revocable living trust. They need to know that you understand their problem.

Let me give you this tip, too. Your message will stand out even more because no one else is doing this. Why not? Because, until now, it was just too expensive to create, print, store and update a comprehensive library of issue-specific brochures. No one wanted to spend the money to print up even 500 brochures on EACH relevant topic ... primarily for fear they would sit on a shelf and become dusty, dog-eared and outdated.

This month, we are encouraging you to invest in niche marketing by offering a $500 discount on the entire 11-title library of motivational, ready-to-print brochures. Purchase the complete library, we will personalize them and send you 11 Adobe Acrobat files, suitable for digital on-demand printing. The real POWER of this marketing strategy is in your ability to TARGET your message Markets of Self-Interest.

SPECIAL PROMOTIONAL PRICING NOW THROUGH JUNE 25, 2007 ONLY!
All 11 titles for $995 total (set up fee is waived during this promotion, but after your purchase, you will be directed to an online form to submit your personalization. You can preview that form here.)

Click Here for complete list of titles, samples and ordering information.
This $995 special pricing applies to our standard library of personalized brochures.

However, we are ALSO offering a special introductory price through June 25th on the new SELECT brochure library, which incorporates your firm branding into the design of each brochure. Now you can customize your brochure library to reinforce your firm's Brand using your logo and color scheme. Your SELECT brochures can now coordinate with your firm's website and SELECT newsletter for a truly professional -- and powerful -- marketing statement.

Special Introductory Pricing SAVE $1,000 NOW through June 25, 2007 on the complete 11-Title Library!
Order THE COMPLETE LIBRARY, fully customized, for only $1,220!

Click Here for complete list of titles, samples and ordering information

Or call us toll-free at 1-877-352-2021. We look forward to visiting with you about this powerful niche marketing strategy.