We recently received a phone call from long-time client Noreen Murphy in Winchester, MA. Noreen wanted to get serious about her website and internet marketing. Though she was generally pleased with the appearance of her website, and frequently received compliments on it from both clients and referral sources ... and occasionally even new cases ... she wanted to focus her marketing and boost her search engine ranking.
We recommended our Level 2 Website Optimization package for Noreen's site. With this level of service, we work with the client to determine the primary key phrases and content organization that will work best to optimize their site for their practice development goals. Once we determined Noreen's primary key phrases, we then expanded that to a master keyword list, which is a broad list of the key words and phrases we wanted to be sure to incorporate into the site content, structural headlines, page titles and descriptions and navigational links. Noreen then wrote and submitted substantial new copy to complete the newly-targeted content areas. (We also can assist you in adding new content, see our Web Content Modules.)
We re-organized and re-designed the site according to the new optimization plan. Additionally, we created site maps, got the site listed with the search engines' local business directories, added an online subscribe form for her e-newsletter, and submitted the new site for indexing.
We saw some changes almost immediately, others will take months to impact search engine rankings, with Google being the slowest to respond. However, Noreen's site has already made it to page one in the organic rankings on both Yahoo! and Bing for her identified key phrases. Additionally, hers is the first site listed, at the top of the Google Search Engine Results Page, on the Google Maps when you search for either Estate Planning Attorney Winchester MA or Elder Law Attorney Winchester Ma.
"No one can guarantee first page rankings on a search engine, not even the search engines themselves." (Seth Rowland, TechnoLawyer, June 30, 2009) But proper targeting and optimization can greatly improve your online visibility and there is no better way to acquire clients passively than to rank highly on the search engine results page for relevant search times.
For more information about website and search engine optimization, call James at 1-877-352-2021, ext. 0. He will be happy to consult with you about the level of service best suited to your needs.
