A prospective client called us yesterday with news that just made my day. He had been visiting with Jerry, one of our current clients, about his experience working with Integrity Marketing.
He asked, "What is the conversion rate of your website? How many conversions do you make from your website leads?"
Jerry replied, "I have no idea. All I know is that I am constantly busy, and that I couldn't survive without Integrity Marketing."
Hooray!
We have had the privilege of handling Jerry's marketing for more than a decade. Together, we have successfully navigated the rise and fall of the estate tax, economic downturns, the near-demise of the auto industry (and with it the economy of his home state!), and moved from primarily print-based marketing to the robust system that is The Essential Solution®.
Despite all of that, Jerry's focus has remained on ... practicing law!
He does not micro-manage his marketing. He is not weighed down with reports, he does not spend his evenings tinkering with his website or his blog, writing articles for his newsletter, or haggling over printing costs. If you ask him, he does not even know the conversion rate of his website.
Why not?
Because he outsourced those responsibilities to Integrity Marketing Solutions.
He decided long before he ever met us that he wanted to be a lawyer ... and not a marketing professional.
If you would rather practice law than design a website, if you would like to be "constantly busy" and yet confident that your marketing is working hard without your constant attention ... then The Essential Solution® may be right for you.
You can learn more about The Essential Solution® by watching this short video:
