posted by kyle e. krull, esq.
i am onsite at integrity marketing hq today. as i look out the french doors to the pasture, lake and woods, i am reminded of how blessed we are to have worked together for more than 15 years. jennifer has been giving me a hands-on demonstration of current marketing technology, to include the place for social media. wow! for example, ims now has its own intranet, blog, facebook and twitter account. indeed, i am learning to "tweet" as i type this. ;D jennifer is using "tweetbeep" and "google alerts" and is explaining to me why these are vital practice development tools. internet marketing has progressed far beyond having a website presence.
the days of relying solely on hanging out a shingle, and the concept of "if you build it, they will come," are gone ... and so are the attorneys who relied upon that. in the words of peter frampton, do you feel like i do? as a baby boomer, i was born into the estate planning field on the heels of the dinosaurs who had a hang-out-a-shingle mentality. well, like the literal dinosaurs, those dinosaurs are now gone (retired). i'm the "sandwich generation" of estate planning attorneys.
regardless how much i would like to ignore these new technologies, they are here and if i want to stay here, i will learn to use them to my advantage. and even though my lovely 80-year-old widowed client may not be on facebook, the entrepreneurial business owner likely is. for the long-term success of my practice, i need to be talking to both types of prospects, and i need to meet them where they "live" per se ... and i need cost-effective ways to stay in touch with them, nurture those relationships, and enjoy the harvest of downstream referrals.
unfortunately, not everyone can come out to ims hq and get a full day of one-on-one training with jennifer. the next best thing, however, will be our online client workshop at 12 noon (central) on August 25, "leveraging internet technologies." joining us will be your colleagues from the front lines, jerry reif of saginaw, michigan and lizette sundvick of las vegas, nevada. these successful attorneys, practicing in very different markets, will share their perceptions of how the practice has changed and why they are now embracing those changes in their own practice development efforts.
stay tuned to this blog, or follow us on twitter (http://www.twitter.com/integritymarket) for the latest updates and registration details.




